Project Overview:

Ricive provides an end to end operations software for African businesses. With the solutions it offers, businesses get to manage their finances, customers, commerce and shipping all in a single software.

Goal:

The business expanded its user base from providing solutions for only laundry merchants (where it was formerly called Eko Laundry) to other small and medium businesses. As a result of this, there was a need for the website to reflect this shift alongside providing clarity on the exact offerings of the product.

Also, there was a need to improve the visual hierarchy and information architecture to increase user retention and lead generation.

Process:

Understanding of required redesign

The existing website was reviewed, and we had a meeting with the product owner to understand from the Product point of view the important things to display on the website. The key expectations included simplicity, visual appeal, clarity on product offerings and ease of use.

Research

The lead, alongside myself and a co-product designer on the design team, had a brainstorming session to figure out how best we could portray the solutions Ricive offers, taking into consideration information architecture and visual hierarchy.

We decided that it was going to be a simple landing page with a few pages linked, such as:

• The Commerce Dedicated page: explains the commerce side of the product which offers creation of invoices and receipts, management of financial transactions, the establishment of a business website and order sorting etc.
• The Logistics Dedicated page: equally provides information on the logistics side of the product which offers the assignment of deliveries to in-house riders or outsourcing them to verified partners.

This was decided upon as a result of the research insights gotten from users that the website needed to be detailed about products and also the recent change in product direction.

Design

After this, we sourced inspiration by looking at how other products had best illustrated their offerings and what layout would be most effective. We thereafter created a mood board to ensure consistency, and since there was already a style guide in place, we ensured we maintained it.

Also, to increase efficiency and speed, we created reusable components. This also helped promote user experience as the design is consistent.

Mockups: